Personal Structure – Group Show: 11.05.2019 – 24.11.2019
LOCATION: Palazzo Mora, Strada Nova 3659, 30121 Venice/IT
PSJM presents, in the 58th Venice Biennial context, one of its corporate performances in which uniformed hostesses interact with the public in order to cause startle and reflection. It is titled: There could be a monster inside you. Detecting Fascism PSJM Survey.
Combining marketing and totalitarianism, using the strategy of “overidentification” theorized by Slavoj Zizek, the collective presents itself aesthetically appropriating the strategies and modes of seduction of the capitalist system in an authoritarian way.
On this occasion, the hostesses ask questions to the attending public, related to some of the issues exposed by the reactionary speech of the international ultra-right. Issues that were now considered to be over, struggles over rights that we already thought we had won, are once again in the limelight, submerged as we are on a dangerous path of regression with respect to the democratic quality of our societies. The authoritarian drift that political discourse has taken after the great economic crisis, planned and perpetrated by the triumphant neoliberalism, abandons citizens to an uncertain world in which the phantom of fascism takes shape with a soft aesthetic.
In addition, a video of the action will be recorded, which will be shown during the duration of the exhibition, until 24th November, on a screen in one of the rooms of Palazzo Mora, along with surveys that the public can also fill in and place in the survey entry box in the exhibition.
The action, held at the heart of the world of international art, the opening of “Personal Structures” at Palazzo Mora in the context of the Venice Biennial 2019, has two objectives: to make respondents reflect on these matters, while also proposing tricky issues that may reveal certain trends close to the neo-fascist discourse internalized by the public of the art world. Bringing out a monster that they did not think they had inside.